Consumer trends favour biodegradable packaging

According to Bizcommunity, Africa’s leading marketing and advertising news website, packaging has become an essential aspect of branding and consumer trends have shown that biodegradable packaging, in particular, has become one of the most effective marketing strategies. In this article, Desiree Gullan, creative director of Guerrilla Marketing says: “Without sounding like too much of a cliché, we only have one planet and as designers and marketers we have a responsibility to look after it by making as little environmental impact as we can, while still building and marketing brands”.